Pacific Weddings Brand Portfolio & Media Kit

special promotions

Pacific Weddings — Tue, 02 Oct 2012 04:04:36 +0000

Vendors must apply to become part of The List of Pacific Weddings Preferred Vendors. A Premium Listing appears on the landing page of each category, i.e., Photography, Floral Design, etc. and includes a photo gallery, bio and a link to your website.

For more information, contact:

Barbara Vanderpool on Maui, Kauai & Big Island: 808 572-3626

Nicole Brown on Oahu: 808 214-2054

a luxury brand

Pacific Weddings — Tue, 04 Oct 2011 05:07:05 +0000

The luxury brand of Pacific Weddings makes a statement. A high editorial-to-advertisement ratio maintains the clean aesthetic of the magazine, offering an uncluttered editorial environment to showcase superior products and services. After all, the context of your advertising brand is often even more important that the message itself. The medium is a reflection of your business, and your choice speaks volumes about who you are in the wedding world. Where does your brand live? There is simply no other context quite live Pacific Weddings.

visual impact

Pacific Weddings — Tue, 04 Oct 2011 02:47:52 +0000

An elite group of Hawaii’s top designers and photographers contributes their talent to develop original editorial concepts each issue. This unique collaboration makes Pacific Weddings stand out as the number one selling publication in its category.

Each edition of Pacific Weddings is as carefully conceived as an actual wedding, with no detail left to chance. Original stories, authentic content and fresh ideas are brought to life through cinematic photography. Editors who live and work in the Islands understand the lifestyle and long to share the romantic hidden treasures tof Hawaii and the Pacific Rim.

international reach

Pacific Weddings — Tue, 04 Oct 2011 01:05:46 +0000

Partnering with the largest magazine distributors in the country, Pacific Weddings is sold internationally in bookstores and fine retailers. The very first destination wedding magazine, Pacific Weddings is the number one selling periodical in its category.

Launched in 1999, Pacific Weddings was the first publication of its kind, originally designed to introduce couples to the wonderful possibilities of a wedding away. Over the past twelve years we have earned a reputation of excellence and remained true to our editorial mission—to inform and inspire an affluent group of readers to create the wedding of their dreams in the Pacific. Innovative style and careful research combine to guide brides as they plan their weddings and honeymoons. Pacific Weddings is a trustworthy and constant companion during this decision-making process.

integrated reach

Pacific Weddings — Mon, 03 Oct 2011 22:29:10 +0000

Marketing via multiple platforms offers exposure to brides on various levels.

The Pacific Weddings brand extends beyond its luxurious coffee table format—it works on multiple platforms including digital editions, social media and a symbiotic group of websites that complement the creative content of the magazine. Simply put, when we partner with businesses, our personal endeavor is to promote these companies by connecting them to thousands of loyal followers via Twitter, Facebook, Love Notes blog, The List, Pinterest and exclusive editorial coverage. A mix of relevant content, powerful reach and excellent ranking is an unbeatable combination and offers vendors a strong voice in the sea of information on the Web.

In March, 2011, Pacific Weddings joined forces with the brightest stars in the wedding business to launch four new affiliate websites that work in concert with the existing infrastructure of pacificweddings.com. The photography sites are the first of an initiative called the “Circle of Light”, in which the Pacific Weddings team will develop topic-specific websites to cover every facet of Hawaii weddings from locations to catering to honeymoons. The long term plan is to build stations around the main frame of Pacific Weddings in order to illuminate the best vendors in Hawaii, hence the name “Circle of Light”. Because of the affiliation with Pacific Weddings‘ exclusive brand and a concentrated SEO effort, these outposts have climbed the ranks of the search engines quickly.

creative collaboration

Pacific Weddings — Mon, 03 Oct 2011 22:23:12 +0000

We collaborate with the nation’s top wedding talent to create original ideas.

The remarkable quality and timeless elegance of Pacific Weddings is achieved through a collaboration with an enviable list of wedding professionals, most of whom reside in Hawaii. PW editors call upon this A-list to produce original feature stories on every facet of weddings: flowers, confections, favors and stationery. Stunning photography convey these concepts to enthrall and delight an international set of readers.

engaging and influential

Pacific Weddings — Wed, 28 Sep 2011 21:23:00 +0000

The Pacific Weddings brand extends beyond its luxurious coffee table format—it works on multiple platforms including digital editions, social media, and a symbiotic group of websites that complement the creative content of the magazine.

Simply put, when we partner with businesses, our personal endeavor is to promote these companies by connecting them to thousands of loyal followers via Twitter, Facebook, Love Notes blog, The List, Pinterest and exclusive editorial coverage. A mix of relevant content, powerful reach and excellent ranking is an unbeatable combination and offers vendors a strong voice in the sea of information on the Web.

Brides are increasingly utilizing these online wedding planning tools to prepare for the big day. From using social media to communicate wedding details (a 78% increase since 2008) and sending save-the-dates or invitations online (a 40% increase since 2008) to using an online RSVP service (a 31% increase since 2008)—brides rely on the trustworthy social fabric of Pacific Weddings to make crucial decisions.

In March, 2011 Pacific Weddings joined forces with the brightest stars in the wedding business to launch four new affiliate websites that work in concert with the existing infrastructure of pacificweddings.com, part of an initiative called the “Circle of Light”. The new websites, which highlight top wedding photographers on the islands of Oahu, Maui, Kauai and the Big Island, have been well received, ranking high among major search engines. The premise of the sites is to create a meeting place where brides can get a personal glimpse of the most talented shooters on each of Hawaii’s islands. Each photographer is carefully selected and featured with a portfolio of images. Relevant articles, photos and interviews are compiled weekly and moderated by a talented team of editors, photographers and wedding professionals.

The photography sites are the first of an initiative called the “Circle of Light”, in which the Pacific Weddings team will develop topic-specific websites to cover every facet of Hawaii weddings from locations to catering to honeymoons. The long term plan is to build stations around the main frame of Pacific Weddings in order to illuminate the best vendors in Hawaii, hence the name ‘Circle of Light’.” Because of the affiliation with Pacific Weddings‘ exclusive brand and a concentrated SEO effort, these outposts have climbed the ranks of the search engines quickly.

targeted approach

Pacific Weddings — Wed, 28 Sep 2011 08:08:18 +0000

Pacific Weddings magazine reaches the most affluent areas in the nation.

Our readers are well-traveled, sophisticated professionals who are seeking a unique experience for their event, with warm weather and luxury resorts at the top of their priority list. Honeymooners tend to outspend other vacationers significantly, and most plan their events 12-18 months in advance.

arbiters of style

Pacific Weddings — Wed, 28 Sep 2011 08:05:43 +0000

Our editors have a passion for good design, high fashion and originality.

Each edition of Pacific Weddings is carefully composed of original concepts and fresh ideas to inspire brides from around the world. This award-winning publication both shares and influences its readers’ discerning tastes. Simply put, Pacific Weddings sets the trends and raises the level of expectation with its innovation, quality and attention to detal.

pacificweddings.com

Pacific Weddings — Wed, 27 Jul 2011 23:10:11 +0000

ADVERTISING PROGRAMS {RATE CARD NO. 11

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Advertiser may purchase impressions on the pacificweddings.com homepage. This banner runs above the fold in a prominent position. Limited rich media accepted.
Above fold right side
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Advertiser may purchase impressions on the pacificweddings.com homepage. This banner runs below the fold in a prominent position. Limited rich media accepted.
Ad appears below the fold.
Flat Fee: $300 per month